
"Diwall" is the first and most comprehensive digital platform in Afghanistan, centered on daily needs, providing an opportunity for all people across the country to buy and sell new and second-hand goods directly. The name "Diwall" is derived from the familiar word "Diwar" (wall), which has been adapted in the sweet Herati dialect for ease of pronunciation. This name is rooted in the rich culture of this land; just as the "Wall of Kindness" is a place for free donations to the needy, "Diwall" is a space for the supply and demand of goods among fellow citizens. The familiar phrase "putting it on the Diwall" itself is a testament to the antiquity and deep connection of this concept with our daily lives.

The idea for Diwall originated from observing a fundamental need in society. Before this, the majority of online ads were published on social networks; platforms that were not optimized for this purpose and came with numerous challenges. The lack of integration, difficulty in searching, and the absence of a centralized platform for the needs of a city or the entire country were among the biggest problems. Diwall's mission is to fill this gap and provide a smart, local, and integrated solution for all people of Afghanistan. Inspired by successful global models and localized based on the needs and cultural preferences of the community, we have created a platform that, for the first time, makes posting and searching for ads systematic and efficient throughout the country.

Is Diwall the same as Divar? The short and clear answer is no. Diwall is an independent entity, designed and developed exclusively for the Afghan market, inspired by the success of global online classifieds models. Despite apparent similarities intended to create a familiar and comfortable user experience, these two products are completely separate and are not mistaken in their respective target markets. At Diwall, we are committed to respecting the intellectual property rights of other businesses and will never operate in their target markets. The codebase, development team, and business strategy of Diwall are entirely independent and created solely to serve the dear people of Afghanistan; just as in the real world, the idea of a "marketplace" does not belong to a specific person or group, but to all people.